Rhino Fleet Tracking sells a straightforward pitch: know where your vehicles are, pay less than the big names, and never sign a contract. For small fleet operators tired of being locked into multi-year agreements with enterprise-grade providers, that pitch resonates. The company, now part of GPS Insight, offers plug-and-play GPS tracking hardware with cloud-based monitoring starting as low as $13.99 per device per month.
After evaluating the platform’s feature set, pricing structure, customer feedback, and competitive positioning, we find Rhino Fleet Tracking delivers solid value for small businesses with 5 to 50 vehicles that need core GPS tracking without the complexity or cost of platforms like Samsara or Verizon Connect. But it has real limitations that larger or more demanding fleets will feel quickly.
What Is Rhino Fleet Tracking?
Rhino Fleet Tracking is a cloud-based GPS fleet tracking solution founded in 2007 and headquartered in Argyle, Texas. The company provides GPS tracking hardware and subscription-based monitoring software for vehicles, trailers, construction equipment, and other mobile assets. The platform displays real-time vehicle locations on Google Maps and delivers alerts, reports, and driver behavior data through a web dashboard and mobile apps for iOS and Android.
Rhino is now part of GPS Insight, a larger fleet management and telematics company. The Rhino brand continues to operate under its own name, targeting smaller fleets and businesses that want affordable tracking without enterprise-level complexity. The company claims an A+ BBB rating and emphasizes US-based phone support where callers reach a live person. Industries served include construction, HVAC, plumbing, landscaping, electrical, healthcare, transportation, and field services.
Rhino Fleet Tracking Key Features
Real-Time GPS Tracking via Google Maps
The core of Rhino’s platform is live vehicle tracking displayed on Google Maps with breadcrumb trail history. Fleet managers can see each vehicle’s current location, direction, speed, and stop status on a single dashboard. The system refreshes every two minutes by default, with the option to increase the refresh rate to every 30 seconds. This is adequate for most small fleet operations, though it lags behind competitors like Samsara that offer near-real-time updates. The platform stores 365 days of location history, which is more generous than some competitors, though some feedback indicates that accessing older historical data can be inconsistent.
Geofencing and Speed Alerts
Rhino lets managers draw geofence boundaries on the map and assign custom speed limits to specific zones. The system sends automatic alerts via email or text when vehicles enter or leave a geofence, exceed set speed limits, or are used outside designated hours. After-hours alerts are particularly useful for businesses concerned about unauthorized vehicle use. These alerts are configurable per vehicle or across the fleet.
Driver Scorecards
The platform generates driver scorecards that track behaviors such as speeding, hard braking, rapid acceleration, and excessive idling. This gives fleet managers visibility into driving patterns that affect fuel costs, vehicle wear, and safety. However, the driver management capabilities are relatively basic compared to enterprise platforms that offer structured coaching workflows, trend analysis over time, and gamification features to incentivize better driving.
Vehicle Maintenance Tracking
Rhino provides automated maintenance reminders based on mileage or time intervals for routine services like oil changes, tire rotations, and tune-ups. Service records can be logged within the platform, creating a centralized maintenance history for each vehicle. This is a practical feature for small fleets that may not have a dedicated fleet maintenance system, though it lacks the depth of integration with parts suppliers or repair shops that dedicated maintenance platforms offer.
IFTA Reporting and Mileage Tracking
The platform includes miles-by-state tracking for IFTA (International Fuel Tax Agreement) reporting, which is essential for businesses operating commercial vehicles across state lines. Over 15 built-in reports cover speed, location, hours driven, idle time, and mileage. These reports can reduce the manual data entry burden during tax season and help identify cost-saving opportunities.
Drive360 Smart Camera
Rhino offers the Drive360 dash camera as an add-on product. According to the vendor’s website, it provides a 360-degree view with night vision and motion-based event detection, capturing real-time footage that can be used for incident documentation and driver accountability. However, details on pricing, cloud storage, and integration depth with the main tracking platform are limited in publicly available materials. Some third-party reviewers have questioned the maturity of this offering, so we recommend confirming current capabilities directly with Rhino before purchasing.
Amazon Alexa Voice Tracking
Rhino offers an Amazon Alexa integration that lets fleet managers check vehicle locations and status using voice commands. This is a unique feature in the budget fleet tracking segment and can be convenient for managers who need quick updates without opening the dashboard. Practical use cases are limited, but it reflects the company’s willingness to experiment with accessible technology.
Multiple Device Types
Rhino offers several hardware options to cover different tracking scenarios: OBD-II plug-in devices for light and medium-duty vehicles (model year 1996 and newer), wired devices for concealed installation in older or heavy-duty vehicles, battery-powered trackers for unpowered assets, and solar-powered options for trailers and equipment. The OBD-II device is the simplest to install (plug it in and go), while other options may require professional wiring. All devices are custom-configured and tested before shipping.
Rhino Fleet Tracking Pricing and Plans
Rhino Fleet Tracking’s official website advertises monthly service “as low as $13.99 per device” with a one-time $25 activation fee per unit. However, actual pricing varies by fleet size, device type, and plan tier. The company offers special rate brackets for fleets of 1-5 vehicles, 6-19 vehicles, and 20+ vehicles, with larger fleets receiving lower per-device rates.
Third-party sources identify three service tiers, though these are not prominently detailed on the vendor’s own pricing page:
| Plan | Monthly Cost (per vehicle) | Key Inclusions |
|---|---|---|
| Standard | $16.95 | Real-time GPS tracking, geofencing, speed alerts, breadcrumb trails, basic reports |
| Advanced | $19.95 | Everything in Standard plus idle time reports and driver ID |
| Premium | $24.95 | Everything in Advanced plus maintenance tracking and advanced reporting |
Important caveats: The tier structure above comes from third-party review analysis, not the vendor’s own published pricing page. Rhino’s official site encourages prospective customers to call for a quote since “every fleet is a little different.” The $13.99/month figure on the website likely reflects a high-volume or promotional rate. For small fleets of 1-4 vehicles, one source reports service at $21.95 per unit per month.
Hardware costs add to the initial investment. OBD-II plug-in devices and advanced trackers are reported at approximately $39.95 each. For a 10-vehicle fleet, one competitor comparison estimated first-month costs of roughly $1,242 (hardware + activation + first month of service), followed by approximately $339 per month ongoing.
All plans are month-to-month with no long-term contracts. This is a significant competitive advantage; major competitors like Samsara and Verizon Connect typically require multi-year commitments. Free online training is included with every subscription, and devices ship within 1-2 business days.
No free trial is offered, but free demos are available upon request.
Integrations
Rhino Fleet Tracking’s integration ecosystem is limited compared to enterprise fleet management platforms, but it covers the essentials for its target market.
Native integrations: The platform integrates with Fleetio for fleet maintenance management, and with ExxonMobil and Wex fuel card systems for fuel purchase tracking and reconciliation. Google Maps is the backbone of the mapping and visualization layer.
API availability: Rhino offers an API for connecting with dispatch and logistics software. The company also provides custom application development and OEM/white-label solutions for businesses that want branded GPS tracking systems built on Rhino’s technology.
ELD/HOS: The vendor’s website and some third-party sources reference HOS (Hours of Service) and ELog integrations for FMCSA compliance. However, the specifics of these integrations are not well-documented in public materials, and at least one independent review disputes whether full ELD compliance is supported. If ELD functionality is critical to your operation, confirm current capabilities directly with Rhino before purchasing.
There is no mention of Zapier, Make, or other middleware platform support. For businesses that rely heavily on integration ecosystems, this is a notable gap. The connection to GPS Insight as a parent company may eventually expand integration options, but nothing concrete has been announced.
Customer Support
Customer support is one of Rhino Fleet Tracking’s genuine strengths. The company offers support via phone, email, and text, with US-based representatives. The vendor emphasizes that every call is answered by a live person, not an automated phone tree. Support is available during business hours; 24/7 availability is not confirmed in available materials.
Free online training is included with every subscription, covering device installation, dashboard orientation, and platform features. Self-installation is the standard approach for OBD-II devices (plug and play), and the company custom-configures and tests each device before shipping to minimize setup issues.
The overwhelming majority of customer feedback highlights support quality as a top-three reason for choosing Rhino. Reviewers consistently describe the support team as responsive, patient, and willing to go beyond the script. The company’s small size appears to work in its favor here; customers report feeling like they have a direct relationship with the support team rather than being routed through layers of generic help desk agents.
That said, some negative experiences exist. One detailed account described poor after-sale communication when battery-powered tracking units didn’t work as expected, with pre-populated serial numbers that were incorrect and slow resolution times. These appear to be outlier experiences, but they indicate that complex hardware issues can expose gaps in the support process.
Pros and Cons
After evaluating the platform’s capabilities, pricing, customer feedback, and competitive positioning, here are the key strengths and weaknesses of Rhino Fleet Tracking.
Pros
- No long-term contracts required; all plans are month-to-month, making it ideal for seasonal businesses or those unwilling to commit to multi-year deals
- Affordable pricing starting as low as $13.99/device/month, significantly undercutting enterprise competitors like Samsara and Verizon Connect
- Highly responsive, US-based customer support with live phone assistance consistently praised across customer feedback
- Easy self-installation for OBD-II plug-in devices with no tools or professional help required
- 365 days of stored location history, more generous than many competitors in the budget segment
- Flexible hardware options (OBD-II, wired, battery-powered, solar) covering vehicles, trailers, and unpowered equipment
Cons
- Default GPS refresh rate of every 2 minutes (adjustable to 30 seconds) is slower than enterprise competitors offering near-real-time updates
- Limited integration ecosystem with only Fleetio, Google Maps, and fuel card (ExxonMobil/Wex) connections natively supported
- ELD/HOS compliance capabilities are poorly documented and disputed by independent reviewers; not reliable for FMCSA-critical operations without vendor confirmation
- Driver management and safety coaching features are basic compared to platforms offering structured coaching workflows and gamification
- No free trial available; businesses must purchase hardware and subscribe before fully evaluating the platform
- Pricing tiers and exact costs are not clearly published on the vendor's website, requiring a sales call to get a firm quote
Who Should Use Rhino Fleet Tracking?
Best fit: Small to mid-sized businesses with 5 to 50 vehicles that need reliable GPS tracking without enterprise complexity or multi-year contract commitments. Construction companies, HVAC firms, plumbing businesses, landscaping crews, and field service operations are the sweet spot. If your primary need is knowing where your vehicles are, monitoring driver behavior at a basic level, and generating mileage and IFTA reports, Rhino delivers that at a price point that’s hard to beat.
Also a good fit for: Businesses with seasonal fleets. The month-to-month pricing means you can activate tracking during busy seasons and pause it during slow periods without penalty. Companies that value responsive, personal customer support over self-service portals will also appreciate Rhino’s approach.
Not a good fit for: Large fleets (100+ vehicles) that need advanced telematics, sophisticated driver coaching programs, video-based safety systems, or deep integrations with TMS and ERP platforms. If you need verified ELD compliance for FMCSA Hours of Service, confirm Rhino’s current capabilities before committing, as this area is not well-documented. Businesses requiring near-real-time GPS updates (refresh faster than every 30 seconds) should consider Samsara or Verizon Connect instead.
Rhino Fleet Tracking Alternatives
Samsara
Samsara is the enterprise-grade option with AI-powered dash cameras, real-time GPS with sub-second updates, comprehensive ELD compliance, driver coaching workflows, and a massive integration ecosystem. It’s significantly more expensive and typically requires multi-year contracts. Choose Samsara if you have 50+ vehicles, need video telematics, or require deep compliance features. Stick with Rhino if budget and contract flexibility matter more than advanced capabilities.
Verizon Connect
Verizon Connect offers a broad fleet management suite with strong routing optimization, fuel management, and field service tools. It serves mid-market to enterprise fleets well but comes with higher pricing and contract requirements. The platform’s feature depth exceeds Rhino’s, but the onboarding process is more complex and the customer support experience is more inconsistent based on available feedback.
ClearPathGPS
ClearPathGPS is a closer competitor in the small business segment, offering real-time tracking with 10-second updates, no long-term contracts, and transparent pricing. It provides faster refresh rates than Rhino and a slightly more modern interface, but at a higher price point. Consider ClearPathGPS if refresh speed is important to your operations.
Azuga (Bridgestone)
Azuga, now owned by Bridgestone, targets small and mid-sized fleets with driver rewards programs, safety scoring, and OBD-II plug-in devices. Its gamification approach to driver behavior improvement is more developed than Rhino’s basic scorecards. Pricing is comparable, though Azuga’s contract terms may be less flexible.
Motive (formerly KeepTruckin)
Motive is a strong choice for trucking and transportation companies that need verified ELD compliance, AI dashcams, and fleet management in a single platform. It’s more expensive and complex than Rhino, but covers compliance requirements that Rhino may not fully address. Choose Motive if you operate Class 7-8 vehicles and need FMCSA compliance tools integrated with your tracking.
Frequently Asked Questions
Does Rhino Fleet Tracking require a contract?
No. All Rhino Fleet Tracking plans are month-to-month with no long-term contract required. You can cancel at any time without early termination fees. This is one of Rhino’s key differentiators from competitors like Samsara and Verizon Connect, which typically require multi-year agreements.
How much does Rhino Fleet Tracking cost?
Monthly service starts as low as $13.99 per device according to the vendor’s website, with pricing varying by fleet size and plan tier. Third-party sources report standard plans at $16.95 per vehicle per month, with advanced and premium tiers at $19.95 and $24.95 respectively. Hardware devices cost approximately $39.95 each, with a one-time $25 activation fee per unit. Contact Rhino directly for a quote tailored to your fleet size.
How do you install Rhino Fleet Tracking devices?
The OBD-II plug-in device is self-installed by plugging it into your vehicle’s OBD-II diagnostic port (available on vehicles from 1996 onward). Installation takes minutes and requires no tools. Wired devices for older or heavy-duty vehicles may require professional installation. All devices are custom-configured and tested by Rhino before shipping.
How often does the GPS location update?
The default refresh rate is every two minutes, which can be adjusted to as frequently as every 30 seconds. This is sufficient for most small fleet operations but slower than enterprise platforms like Samsara that offer near-real-time tracking. Some feedback notes occasional GPS signal delays beyond the standard refresh interval.
Is Rhino Fleet Tracking part of GPS Insight?
Yes. Rhino Fleet Tracking is now part of GPS Insight, a larger fleet management and telematics company. The Rhino brand continues to operate independently, targeting smaller fleets with its affordable, no-contract model. GPS Insight’s broader portfolio includes advanced telematics, smart cameras, and field service management for businesses that outgrow Rhino’s capabilities.
Does Rhino Fleet Tracking support ELD compliance?
The vendor’s website references HOS and ELog integrations, but the specifics of full FMCSA ELD compliance are not clearly documented. At least one independent source disputes whether the platform meets full ELD requirements. If ELD compliance is critical to your operation, we strongly recommend confirming current capabilities directly with Rhino before making a purchase decision.
What industries does Rhino Fleet Tracking serve?
Rhino serves a wide range of industries including construction, HVAC, plumbing, landscaping, electrical and utilities, healthcare, agriculture, auto service, security, shipping and transportation, and general field services. The platform is most commonly used by trade and service businesses with small to mid-sized vehicle fleets.
The Bottom Line
Rhino Fleet Tracking does what it promises: affordable, no-contract GPS fleet tracking for small businesses that need the basics done well. The combination of low monthly pricing, month-to-month flexibility, easy self-installation, and genuinely responsive customer support makes it a compelling choice for fleets of 5 to 50 vehicles in trades and field service industries. We rate it 3.9 out of 5 overall.
Where Rhino falls short is in the details that matter to growing or complex operations. The two-minute default refresh rate feels sluggish compared to modern alternatives. The integration ecosystem is thin. ELD compliance capabilities are ambiguous. Driver management tools are basic. And the lack of a free trial means you’re committing hardware dollars before you can fully evaluate the platform. The GPS Insight acquisition could address some of these gaps over time, but today, the product is what it is: a budget tracker with good support.
If you run a plumbing company with 15 vans, a landscaping business with 10 trucks, or a construction firm that needs to know where its equipment is without paying Samsara prices or signing a three-year deal, Rhino Fleet Tracking is worth a call. If you need advanced telematics, video safety, verified ELD compliance, or enterprise-scale fleet management, look at Samsara, Motive, or Verizon Connect instead.
