Generative video platform that turns text and images into short cinematic clips, plus AI editing tools for creative teams.

What it does

Runway is a generative video platform best known for its Gen series of models, which create short video clips from text prompts, still images, or existing footage. Alongside generation it offers AI-assisted editing tools such as green screen, inpainting to remove objects, and motion control features.

The company has deep roots in the creative industry and its tools have been used in professional film and television work. Output is short-form by design, so teams typically generate clips and assemble them in a conventional editor.

Pricing is credit-based with a free tier, paid individual and team plans, and an API for developers building on its models. Costs scale with resolution and model choice, so sustained production use needs real budgeting.

Key features

  • Text-to-video and image-to-video generation
  • Motion and camera control over generated clips
  • AI green screen and object removal
  • Frame interpolation and video enhancement tools
  • Credit-based plans with team workspaces
  • Developer API for building on its models

What teams use it for

The concrete work teams hand to Runway.

  1. Short generative clips for ads and social
  2. B-roll and atmosphere shots without a shoot
  3. Previsualization and concept reels
  4. VFX-style cleanup such as object removal
  5. Music video and experimental film work

Where it fits

Good fit if

Creative teams and filmmakers prototyping or producing short generative clips and effects.

Limitations

Teams needing long-form output, fixed predictable render costs, or presenter-style training videos.

Pricing

Free tier with limited credits; paid plans per seat with monthly credit allowances.

Common integrations

Developer API

Categories and tags

Industries Cross-industry
Use cases Campaign creative Video editing Video generation Visual effects
Capabilities Computer vision Generative AI & LLMs
Buyer roles Marketing Product & engineering
Company size Mid-market Small business Startup

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This profile was compiled from public sources with AI assistance and reviewed by a BetterBuys editor. Last verified on June 10, 2026. How we research profiles.

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