Prospecting, lead generation & lead data

11x

AI digital workers for go-to-market teams, including an AI SDR that researches prospects and runs outbound campaigns with light human oversight.

by 11x

What it does

11x builds AI digital workers for revenue teams. Its flagship product, an AI SDR known as Alice, automates the top of the outbound funnel: identifying prospects that fit a target profile, researching them, writing personalized outreach, sending sequences, and handling initial replies with the goal of booking meetings for human sellers.

The pitch is capacity. Instead of hiring additional SDRs, a team configures the AI worker with its positioning and target market, and the system runs outreach continuously. Humans stay involved to set strategy, review messaging, and take over conversations once a prospect engages seriously.

This is a young, fast-moving category, and results depend heavily on the quality of targeting, the offer, and how much oversight the team applies. Buyers should run a defined pilot with clear meeting-quality criteria rather than expecting autonomous outbound to work out of the box. Pricing is sales-led and not published.

Key features

  • AI SDR that automates prospect research and outbound outreach
  • Automated personalization based on account and contact research
  • Multichannel sequencing including email and LinkedIn touches
  • Reply handling and meeting booking workflows
  • Configurable targeting based on ideal customer profile
  • Human review and takeover for engaged conversations

What teams use it for

The concrete work teams hand to 11x.

  1. Adding outbound capacity without hiring more SDRs
  2. Covering long-tail accounts human reps never reach
  3. Running always-on top-of-funnel prospecting
  4. Testing new market segments with low headcount risk

Where it fits

Good fit if

Funded startups and mid-market teams that want to scale outbound pipeline generation beyond current SDR headcount and are willing to actively supervise an AI agent.

Limitations

Teams selling complex enterprise deals where early conversations require deep human judgment, or buyers who expect fully hands-off results without tuning and oversight.

Pricing

Pricing: Not publicly listed

Visit the vendor website for current plans and quotes.

Common integrations

Salesforce HubSpot LinkedIn Email providers Slack

Categories and tags

Categories AI for Sales & RevenueAI sales agents & autonomous sellingProspecting, lead generation & lead dataSales engagement
Industries Cross-industry
Use cases Account research Lead generation Meeting booking Sales outreach
Capabilities AI agents & automation Generative AI & LLMs
Buyer roles Sales
Company size Mid-market Startup

Alternatives to 11x

Other products in Prospecting, lead generation & lead data, ordered by how well they fit the category.

Apollo.io

by Apollo.io

All-in-one sales platform with a large B2B contact database, enrichment, sequences, and a dialer for outbound prospecting.

Prospecting, lead generation & lead data View profile

Clay

by Clay

Spreadsheet-style enrichment workspace that combines dozens of data providers with AI research agents to build and clean prospect lists.

Prospecting, lead generation & lead data View profile

This profile was compiled from public sources with AI assistance and reviewed by a BetterBuys editor. Last verified on June 10, 2026. How we research profiles.

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