Priority ERP is one of those products that dominates its home market (Israel) while remaining largely under the radar in North America and Western Europe. Founded in 1986, the company has quietly built a comprehensive, AI-enhanced ERP platform that serves over 75,000 organizations across 50 countries. It competes on price and flexibility against heavyweights like SAP Business One and Oracle NetSuite, and in many cases, it wins on both fronts.
But Priority also carries the marks of its origins. English documentation still shows translation artifacts from its Hebrew-first development. Finding experienced implementation partners in the U.S. requires effort. And while the feature set is genuinely broad, the support experience has been a persistent weak spot that Priority has yet to resolve. For mid-market manufacturers and distributors willing to work within those constraints, Priority delivers serious ERP capability at a lower price point than most direct competitors.
What Is Priority ERP?
Priority Software Ltd. was founded in 1986 and is headquartered in Rosh Ha’Ayin, Israel. The company is privately held, employs over 500 people, and maintains offices in the United States, United Kingdom, and Belgium. Priority originally established itself as the dominant ERP platform in the Israeli market before expanding internationally, first to the UK in 2014 and then to the U.S. in 2016 through the acquisition of a U.S.-based ERP consultancy.
The platform is a full-suite ERP covering financials, CRM, supply chain, manufacturing, distribution, retail, project management, warehouse management, HR, business intelligence, and more. Priority now brands its platform as “aiERP,” embedding generative AI and machine learning into core operations. The company was recognized as a Major Player in the IDC MarketScape for AI-Enabled Midsize Business ERP Applications in 2025 and named a Niche Player in the 2025 Gartner Magic Quadrant for Cloud ERP. It is deployed as a full SaaS cloud solution on AWS with multi-tenant architecture, though on-premise deployment remains available.
Priority ERP Key Features
AI-Embedded Operations (aiERP)
Priority’s most significant recent development is the integration of AI directly into its ERP workflows. The aiERP platform allows users to interact with the system using natural language to create business rules, build reports, analyze data, and generate summaries. It also provides AI-driven demand forecasting and delivery route optimization. This is not a bolt-on AI tool; it is embedded into the core architecture, which distinguishes it from competitors that offer AI as a separate module or add-on.
Low-Code Customization Engine
Priority’s customization capabilities are one of its clearest differentiators. The platform offers a low-code environment where businesses can modify screens, workflows, and reports without touching the core codebase. Most customization is done through configuration rather than development, which reduces both the cost of tailoring the system and the risk of upgrade conflicts. For mid-market companies that cannot afford armies of ERP consultants, this is a meaningful advantage over platforms like SAP Business One or Epicor, where customization often requires specialized developers.
Manufacturing and MRP
Priority’s Manufacturing Plan includes full MRP (Material Requirements Planning), production planning, shop floor control, engineering control, fixed assets management, and purchase planning modules. The platform is TEC Certified for mixed-mode manufacturing, meaning it supports make-to-stock, make-to-order, engineer-to-order, and other production strategies within a single environment. This flexibility makes it a strong fit for manufacturers running multiple production types across facilities. At least one customer operates 12 factories worldwide on the platform.
Financial Management
The financial module covers general ledger, accounts payable/receivable, budgeting, and multi-currency support. It meets Israeli government regulatory standards and supports localized compliance requirements across its 50+ country footprint. However, it is worth flagging that financial reporting and accounting are not considered Priority’s strongest area. The financial module is functional but lacks the depth and flexibility found in finance-first platforms like Sage Intacct.
Mobile ERP and App Generator
Priority includes a Mobile App Generator that allows organizations to create bespoke mobile applications using a wizard-based tool, without writing code. These are not just mobile views of existing screens; they are purpose-built apps for specific field operations, warehouse tasks, or service workflows. The platform supports Android, iPad, and iPhone natively. For companies with distributed workforces, mobile operations, or field service requirements, this is a feature most competitors either lack or charge extra for.
Automation Hub
The Automation Hub provides RPA (Robotic Process Automation) capabilities for handling repetitive tasks like data entry, approval workflows, and routine system interactions. Combined with the AI layer, it can trigger intelligent automations based on system events or data patterns. This reduces manual workload and error rates across departments without requiring custom scripting.
Open Architecture and API Integration
Priority provides REST APIs and an open, connected architecture designed for integration with external systems. The platform supports SSO via Azure Active Directory and offers supplier portals for vendor collaboration. While the API framework exists and is functional, some organizations have reported that third-party integrations can be more complex to configure than expected, particularly with non-standard or legacy applications.
Multi-Language and Multi-Currency Support
The platform is localized for approximately 20 countries and supports over 15 languages including Arabic, Chinese (Simplified and Traditional), English, French, German, Hebrew, Italian, Japanese, Polish, Portuguese, Russian, Spanish, and Turkish. Multi-currency transactions are natively supported. For organizations operating across borders, this breadth of localization reduces the need for parallel systems in different regions.
Priority ERP Pricing and Plans
Priority does not publish specific pricing on its official website; the pricing page directs prospects to request a custom quote. However, consistent third-party data provides a clear picture of the cost structure. Priority uses a subscription-based model with pricing determined by user count and selected modules.
| Plan | Target Audience | Key Modules | Estimated Pricing |
|---|---|---|---|
| Commercial Plan | Service, distribution, and general business | General ledger/financials, CRM, sales, purchasing, inventory control, office management, analytics, mobile access, workflow management | Starting at ~$600/month for 5 users |
| Manufacturing Plan | Manufacturers and production-focused businesses | All Commercial features plus manufacturing, production planning, engineering control, fixed assets, purchase planning | Starting at ~$600/month for 5 users (confirm with vendor) |
| Priority Zoom | Small businesses (up to 5 users) | Basic ERP: financial, inventory, sales management | Contact vendor for pricing |
| Priority Professional | Medium-sized businesses | Expanded module set | Contact vendor for pricing |
| Priority Enterprise | Large enterprises | Full suite with advanced capabilities | Contact vendor for pricing |
Additional users beyond the base 5 are priced at approximately $120/user/month, though estimates across third-party sources range from $50 to $150/user/month depending on the tier and modules selected. There is a minimum 5-user requirement for cloud deployments.
Implementation costs are a significant additional expense. Expect to budget between $10,000 and $50,000 for implementation, depending on complexity, number of modules, and level of data migration required. Customization services start around $5,000 for smaller organizations and can reach $20,000 or more for larger enterprises. On-premise perpetual licensing is available as an alternative to cloud subscriptions; contact Priority directly for those terms.
No free trial or free version is available. Priority does offer a demo upon request through its website.
Integrations
Priority provides REST APIs as its primary integration mechanism, enabling connections with external systems including CRMs, e-commerce platforms, third-party logistics providers, and specialized industry applications. The platform supports SSO through Azure Active Directory for enterprise identity management and offers built-in supplier portals for vendor-facing collaboration workflows.
The open architecture is designed to facilitate both inbound and outbound data flows, and Priority positions its Automation Hub as a bridge for connecting automated workflows across integrated systems. The platform also includes embedded integrations for core business functions rather than relying heavily on third-party middleware.
That said, real-world feedback indicates that third-party integrations can be more complex to implement than expected. Several organizations have reported API-related challenges, particularly when connecting Priority to non-standard or legacy applications. If you have a complex technology stack, factor in additional integration consulting costs and time during implementation planning. Specific Zapier or Make (Integromat) support is not confirmed in available documentation; check with Priority directly if middleware integration is a requirement.
Customer Support
Priority offers customer support through a ticket system, and implementation/onboarding is handled through both Priority’s internal teams and local partner networks globally. The company works with regional implementation partners in markets outside Israel, which is the primary channel for deployment and ongoing technical support in North America and Europe.
Self-service resources include an FAQ section and support articles, though the quality of these resources is a known weak point. Documentation for basic functions is available, but deeper technical documentation is often insufficient, poorly organized, or reflects translation gaps from Hebrew-language source material. The FAQ system is not convenient to navigate, and support articles are frequently described as unhelpful for resolving complex issues.
Support quality is Priority’s most consistent area of criticism. Response times are slow, and the support team is often unable to resolve issues in a timely manner. Error resolution timelines are unclear, and there is no transparent SLA published for support response. For smaller businesses especially, the support experience can feel inadequate; many tasks that should be handleable through standard support channels instead require engaging paid external consultants. If you are evaluating Priority, budget for an ongoing relationship with an implementation partner or third-party consultant rather than relying solely on Priority’s direct support team.
Pros and Cons
Priority ERP delivers strong value in several areas while carrying notable limitations that potential buyers should weigh carefully. Here is our assessment based on the current state of the platform and the real-world experience of organizations using it.
Pros
- Low-code customization engine allows modifying screens, workflows, and reports without touching core code, reducing ongoing customization costs
- Competitive pricing for a full-suite ERP, typically 30-50% less than Tier 1 alternatives like SAP and NetSuite
- Comprehensive manufacturing capabilities including MRP, mixed-mode production, shop floor control, and engineering management
- Multi-language support (15+ languages) and multi-currency transactions make it strong for international operations
- AI-embedded features (aiERP) with natural language interaction, demand forecasting, and RPA automation are genuinely integrated, not bolted on
- Mobile App Generator allows creating purpose-built mobile applications without coding
- Implementation timelines are shorter than competing mid-market ERPs due to configuration-driven approach
Cons
- Customer support is consistently slow, with unclear resolution timelines and limited helpfulness for complex issues
- User interface feels dated compared to cloud-native competitors like Acumatica; navigation can be overwhelming for new users
- English documentation and help resources reflect Hebrew-first origins with noticeable translation gaps and poor organization
- Report customization is limited and tedious compared to more advanced ERP platforms
- North American implementation partner ecosystem is still thin, making local support harder to find
- Financial/accounting module is functional but not a strength; finance-focused organizations should look elsewhere
- Many advanced configurations require hiring paid external consultants rather than being achievable through standard support
Who Should Use Priority ERP?
Priority is best suited for mid-market companies with 50 to 500 employees that need a full-suite ERP covering manufacturing, distribution, financials, and CRM without paying Tier 1 pricing. It is particularly strong for manufacturers running mixed-mode production environments across multiple facilities or countries, and for organizations that need multi-language, multi-currency support out of the box.
Companies in manufacturing, wholesale distribution, retail, healthcare, construction, and automotive industries will find the most pre-built functionality aligned with their needs. Organizations that value the ability to customize workflows and screens without deep technical resources will appreciate the low-code customization engine. Businesses already operating in Israel, the UK, or Western Europe will have an easier time finding experienced implementation partners.
Priority is not a good fit for very small businesses or startups with fewer than 10 employees that need a simple, plug-and-play solution. The 5-user minimum and implementation costs create a floor that does not make sense for micro-businesses. It is also not ideal for finance-heavy organizations that need best-in-class accounting and financial reporting capabilities; Sage Intacct or NetSuite are stronger choices for that profile. U.S.-based companies without an established implementation partner should proceed carefully, as the North American partner ecosystem is still maturing.
Priority ERP Alternatives
Oracle NetSuite
NetSuite offers a more mature cloud-native platform with stronger financial management capabilities and a larger ecosystem of third-party integrations and implementation partners, particularly in North America. It is significantly more expensive than Priority, often running 2-3x the cost for comparable user counts. Choose NetSuite if your primary ERP driver is financial management or if you need a deep North American partner network. Choose Priority if manufacturing is your core use case and budget matters.
SAP Business One
SAP Business One targets a similar mid-market audience with deep manufacturing and supply chain capabilities. It carries the SAP brand recognition and a vast global partner network, but implementation is typically more expensive and time-consuming than Priority. SAP Business One is a better fit if your organization is already invested in the SAP ecosystem or requires extensive industry-specific vertical solutions. Priority wins on implementation speed and total cost of ownership.
Acumatica
Acumatica is a cloud-native ERP with a modern UI and unlimited user licensing model that makes it cost-effective for organizations with many users. Its interface is more contemporary than Priority’s, and its North American presence is stronger. However, Acumatica’s manufacturing capabilities are less mature than Priority’s. Choose Acumatica if user experience and modern design matter more than deep manufacturing functionality.
Odoo
Odoo offers an open-source ERP with a modular approach that allows businesses to start small and add functionality over time. It is considerably cheaper than Priority for smaller deployments and has a large community of developers and modules. However, Odoo’s manufacturing capabilities are less comprehensive, and enterprise-grade implementations often require significant customization. Choose Odoo if you have a small budget, technical resources in-house, and lighter manufacturing requirements.
Epicor Kinetic
Epicor Kinetic is a direct competitor for mid-market manufacturers, offering deep manufacturing, supply chain, and production management features. Epicor has a stronger presence in North America with a larger partner network and more established industry verticals. Pricing is comparable to Priority at $75-175/user/month. Choose Epicor if you are U.S.-based and need a manufacturing-focused ERP with strong local support. Choose Priority if you operate across multiple countries and need broader localization.
Frequently Asked Questions
Is Priority ERP cloud-based or on-premise?
Priority ERP supports both cloud and on-premise deployment. The cloud version runs as a full SaaS solution on AWS with multi-tenant architecture. On-premise deployment with perpetual licensing is also available. Most new implementations are cloud-based.
How much does Priority ERP cost?
Priority does not publish pricing on its website; custom quotes are required. Third-party sources consistently indicate cloud pricing starts at approximately $600/month for 5 users, with additional users at roughly $120/user/month. Implementation costs range from $10,000 to $50,000 depending on complexity.
Does Priority ERP offer a free trial?
No. Priority does not offer a free trial or free version of its ERP platform. The company does provide product demos upon request through its website, which is the standard evaluation path for prospective buyers.
What industries does Priority ERP serve?
Priority has the deepest functionality for manufacturing, wholesale distribution, and retail. It also serves healthcare, construction, automotive, agriculture, fashion, nonprofits, electronics, financial services, and municipalities. The platform’s multi-language and multi-currency support makes it particularly well-suited for organizations operating across multiple countries.
How long does Priority ERP implementation take?
Priority markets shorter implementation timelines compared to competing mid-market ERPs. Actual duration depends on the number of modules, data migration complexity, and customization requirements. Simple deployments may take a few months, while complex multi-site implementations will require significantly more time. Priority works with local implementation partners globally.
Does Priority ERP support multiple languages?
Yes. Priority supports approximately 15+ languages including English, Hebrew, Arabic, Chinese (Simplified and Traditional), French, German, Italian, Japanese, Polish, Portuguese, Russian, Spanish, and Turkish. The platform is localized for approximately 20 countries. However, the software’s Hebrew-first origins occasionally surface in the interface, and English documentation can contain translation artifacts.
What AI capabilities does Priority ERP include?
Priority’s aiERP platform embeds generative AI and machine learning into core ERP functions. Users can interact with the system using natural language to create business rules, build reports, forecast demand, and optimize delivery routes. The Automation Hub provides RPA capabilities for automating repetitive tasks. Priority was recognized by IDC as a Major Player in AI-Enabled Midsize Business ERP in 2025.
The Bottom Line
Priority ERP is a genuinely capable mid-market ERP that punches above its weight on features while staying below most competitors on price. Its manufacturing capabilities are mature, its low-code customization engine reduces ongoing costs, and the recent AI integrations show a company investing in its product’s future rather than coasting on legacy revenue. For manufacturers and distributors operating internationally, the multi-language, multi-currency support is a real operational advantage that many competing platforms cannot match at this price point.
The tradeoffs are real, though. Customer support is a persistent problem that Priority has not adequately addressed despite years of feedback. The UI feels dated compared to cloud-native platforms like Acumatica. English-language documentation needs significant improvement. And in North America specifically, the implementation partner ecosystem is thin enough that finding the right local support can be a challenge. These are not dealbreakers for the right buyer, but they mean you need to go in with realistic expectations and a budget for external consulting.
We rate Priority ERP a 3.8 out of 5. It is a strong choice for mid-market manufacturers and distributors, particularly those with international operations, who want comprehensive ERP functionality without Tier 1 pricing. If that describes your business, Priority deserves a spot on your shortlist. If you need best-in-class financials, modern UI, or strong North American support infrastructure, look at NetSuite, Acumatica, or Epicor Kinetic instead.
