No-code automation platform that connects thousands of business apps and now includes AI steps and an agent builder for autonomous tasks.

What it does

Zapier is one of the most widely used no-code automation platforms. Teams use it to connect thousands of business apps and build multi-step workflows, called Zaps, that move data and trigger actions between tools without writing code.

In recent years Zapier has added AI capabilities across the product, including AI steps inside workflows and Zapier Agents, which lets users create AI agents that decide how to complete a task using the same library of app connections. It also offers Tables, Interfaces, and Canvas for building lightweight internal tools around automations.

Its main strengths are breadth of integrations and speed of getting started. Complex logic, heavy data volumes, and cost at high task counts are common reasons teams eventually graduate to other tools.

Key features

  • Library of thousands of app integrations
  • Multi-step Zaps with branching, filters, and scheduling
  • Zapier Agents for AI agents that act through connected apps
  • AI steps for drafting, extracting, and classifying data in workflows
  • Tables, Interfaces, and Canvas for lightweight internal tools
  • Webhooks and code steps for advanced cases
  • Team workspaces with shared assets and permissions

What teams use it for

The concrete work teams hand to Zapier.

  1. Automating lead routing between forms, CRM, and email
  2. Syncing data across marketing, sales, and support tools
  3. Building AI agents that triage and act on incoming requests
  4. Automated reporting and notifications into Slack or email
  5. Connecting niche SaaS tools that lack native integrations

Where it fits

Good fit if

Small and mid-sized teams that want broad app coverage and fast setup without engineering time

Limitations

Engineering teams needing self-hosting, complex data transformations, or tight cost control at very high task volumes

Pricing

Free tier available; paid plans billed by task volume and features

Common integrations

Google Workspace Slack HubSpot Salesforce Microsoft 365 Shopify OpenAI

Categories and tags

Industries Cross-industry
Use cases App integration Data syncing Lead routing Workflow automation
Capabilities AI agents & automation Generative AI & LLMs
Buyer roles Marketing Operations Sales
Company size Mid-market Small business Startup

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This profile was compiled from public sources with AI assistance and reviewed by a BetterBuys editor. Last verified on June 10, 2026. How we research profiles.

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