Vendor:
Founded:
Headquarters:
Marena Cosmos
2018
New York, NY
Customers:
Deployment Model:
Free Trial:
Unknown
Cloud
No
IMP At A Glance
Product Overview
The Integrated Marketing Portal (IMP) is a cloud-based solution that’s specifically designed for multichannel marketing campaigns. It stores critical marketing data, the company’s creative brand identity and marketing communications in one platform. Marketers can prepare campaign strategies, create landing pages, send bulk or targeted emails and analyze their campaign performance.
Examples of multichannel marketing campaigns that IMP supports are email, direct mail, social media and texting.
Additional benefits of IMP are:
- Easy-to-use and mobile-ready interface
- Customizable marketing communication templates that auto-populate key information, so no copying and pasting is needed
- Portal can be set up within weeks
- Integration to most Customer Relationship Management (CRM) systems
Features
In addition to the tools for creating marketing campaigns, IMP stores internal communication tools, such as printed marketing collateral, signage, presentations and corporate ID materials. It also has built-in approval workflows, so executives have input into whether a marketing campaign can be approved or rejected.
Other key features include individual dashboards for users and teams, the ability to track budget and spending by users and teams, and campaign analytics.
- Broadcast Email Marketing?
- Campaign Reporting and Analytics?
- CRM Integration?
- Forms and Landing Pages?
- Lead Management?
- Lead Nurturing?
- Lead Scoring?
- Triggered Email Marketing?
Target Market
IMP targets marketing teams of all company sizes and industries. We’ve listed several of its clients below:
- Colliers International
- Cushman & Wakefield
- Eastern Consolidated
- Meridian Capital Group
- NewYork-Presbyterian
- The Okonite Company
- Schindler
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Implementation/Integration
IMP can be deployed within weeks, although the specific implementation timeline varies by client.
It also integrates to most CRMs, such as Salesforce.
Customer Service & Support
IMP has flexible support plans, although specific information is not publicly available. To learn more about its support plans, please contact the company directly.
Pricing
IMP doesn’t publicly display its pricing information. Please contact the company directly for a quote.
Shortcomings
IMP doesn’t provide lead management features, such as lead nurturing and lead scoring. It also doesn’t offer A/B email testing.
Screenshots
IMP Review Q&A
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About
Marena Cosmos is a creative agency that provides a variety of services, such as advertising, marketing, web development and graphic design. Its goal is to build IMP as the best technology platform to help its clients perform their marketing activities more efficiently.
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