Vendor:
Founded:
Headquarters:
Yellowfin
2003
Valley Cottage, NY
Customers:
Deployment Model:
Free Trial:
10,000+
Cloud, On-Premise
Yes
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Yellowfin At A Glance
Product Overview
Like other BI vendors, Yellowfin emphasizes user ability to create their own reports while maintaining IT governance. But Yellowfin also offers more functionalities within the platform, such as connecting from multiple data sources on the fly, the ability to drill anywhere within the data, and advanced calculations. Yellowfin also has over 50 data visualization types for users to choose from.
Yellowfin 7 has some enhanced features. For instance, Yellowfin has introduced its new content-creation module for streamlining BI steps and includes easy-to-configure formatting controls for mass distribution. Also within this module is the ability to create multiple charts within a single dataset, and to add custom text, images, or annotation for data visualization. Other enhancements include ad-hoc analysis from any browser or mobile device. Users can also view, sort and explore their BI content from their mobile device. And finally, there is an enhanced Administration Console that streamlines administration functions, i.e. allowing administrators to manage their account and users within a single screen.
Yellowfin 7.1 has been released in 2015 with new features, such as:
- Enhanced Location features – Global base maps with detailed levels for zoomed-in analysis that allows users to create multi-layered maps, geocoding address to postcode levels on the fly, and GeoPacks functionality that lets users access demographic data for location-based analysis.
- Visualization – Extension of the Auto Chart feature for creating combination charts with multiple metrics and additional color options.
- Spreadsheets – Easier and more accurate import of .CSV files
Features
We’ve indicated Yellowfin’s standard features below. However, we want to highlight a few additional features.
Like most BI vendors, Yellowfin offers mobile BI capability. Yet, one unique feature is its Location Intelligence. The Location Intelligence functionality allows users to see their data in map form, in addition to charts, graphs, etc. When looking at a map, users can find geographic trends (i.e. customer demographic) within their data. Users can also find new customer markets to tap into. Yellowfin offers a variety of mapping visualization formats, allowing users to easly merge spatial and regular data to create multilayered maps in a variety for formats, from basic Google Maps, to GIS data sets and Web Maps Services (WMS). Yellowfin also allows users to integrate or create mash-ups using existing GIS tools – such as ESRI or MapInfo – via WMS.
Yellowfin also promotes collaboration within its BI platform. Users can share data and reports within their company or outside of the company. Other users can then follow the data and even make comments, much like a social media site. Users can even customize his or her “timeline” and even create decision polls. Timeline is similar to a Facebook newsfeed – it catalogs each user’s actions within Yellowfin. Yellowfin emphasizes security within the platform – users have the ability to make comments public or private and even authenticate who can access data.
- Ad Hoc Analysis?
- Online Analytical Processing (OLAP)?
- Predictive Analysis?
- Profit Analysis?
- Trend Indicators?
- Ad Hoc Reporting?
- Automatic Scheduled Reporting?
- Customizable Dashboard?
Target Market
Yellowfin’s BI platform is aimed at many different industries (healthcare, media, finance, etc), as well as specific roles and functions within the company (i.e. marketing, sales, HR, etc). We’ve listed some of Yellowfin’s customers below:
- Citi
- Coca-Cola
- Commonwealth Bank
- eBay
- Honda
- Jetstar
- LSG Sky Chefs
- NHS
- Ventana Research
- Xerox
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Implementation/Integration
Users can expect deployment within hours or days, not weeks or months. Yellowfin offers a single simple all-inclusive per user per annum subscription licensing model – software, maintenance, support and upgrades are included. There are no catches or add-on licenses to contend with. Yellowfin enables organizations to purchase subscriptions straight from its site, with a 5-user license starter pack coming in at $3,000 per annum. This covers Web access, mobile access and access to all functionalities. For larger numbers of users, potential clients can contact Yellowfin for quotes.
Customer Service & Support
Yellowfin offers training on its platform – users can choose either a instructor-led webinar or classroom/onsite training. The webinar is three3 hours and is $475 per person (or $3,000 per company); there is a self-guided tutorial included. Classroom, or face-to-face, training, is one1 day and costs $800. Please note that Tthere are three3 levels of the training -– exploration, advanced, and expert.
Yellowfin offers various support, such as an online wiki, customer support center that includes access to a documentation section, and as well as an online forum. Users can also contact Yellowfin directly for help.
Shortcomings
Yellowfin does not include financial planning or profit analysis functionality.
Screenshots
About
Yellowfin was founded by a group of BI professionals that have worked with traditional BI solutions – and realize a solution was needed to be easy to use and less expensive. Their mission is also to help their clients use data to improve their businesses. Yellowfin is also the leader in Mobile BI, Collaborative BI, and Location Intelligence. This year, they’ve been recognized in Gartner’s 2014 Magic Quadrant study, as a Champion BI Vendor from Info-Tech Research Group, and Hot Vendor in Mobile BI from Ventana Research.
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